2018 -

Online Offline

2014 -

The 5TH

General Manager
2017 - 2018


Freelance web design


Freelance web design


Digital Marketing
2015 - 2017

Barney Cools

Digital Marketing
2015 - 2017

Subtype Store

Digital Marketing
2015 - 2017

Online Store Guys

2013 - 2015


2013 - 2017

Plan Lab

Sold 2013

What I learnt in 2013

  • a lot – more than any other year in my life
  • Take a big break every 2 years – I took a 6 month break and hit the snow. Since I came back I’ve been 20x as productive as I’ve ever been, making 2 apps, selling one business, and co-founding a startup. Getting out and just living provides inspiration and renewed energy
  • Having a good network is incredibly valuable – none of my friends do what I do. In my cozy eastern suburbs life no one really gets what I do. I come out of a day pumped about what I’m working on, tell someone and get glazed over eyes. Since returning I’ve reached out and connected with many people that I’d previously admired from afar. They’ve taught me things, created new opportunities but most importantly made my life more enjoyable. A shout out to Murray Galbraith, Aylin Ahmet, Scott Kilmartin and Steve Sammartino for the profound impact they’ve had on my life this year
  • Invest in the 50/50s – not every investment has to be a sure thing. Sometimes the best opportunities come from taking a chance and exploring an idea. Whether it’s building a Lego car that runs on air or an app that has a small chance of ever making money, invest in things that inspire you, let you explore new markets and dream big
  • Put your time and money where your mouth is – I’ve come to detest ‘thought leaders’ that go around talking and blogging on professional and personal improvement without having the balls to practice what they preach. As @murraydg pointed out in this tweet, @sammartino is the ultimate example of the opposite of that

  • There’s more to every company than you think – I’ve started to listen to This Week In Startups interviews with founders as I work. What strikes me is that almost without exception, it wasn’t a completely unique idea or a great product that caused success but rather the founders ability to organise a great team, raise funding, network, scrap or fight when necessary and take a risk or make a big decision at a vital moment. With so many great Startups it’s not enough to have a great product
  • Being intimately aware of your psychology and how to get the most out of yourself is vital – I increased my productivity when I learnt how to structure my week and where I spent my time. I cowork or go interstate when I need to get creative. I work at a desk or lie on the couch when I need to just get a task done and I set myself up on a big desk in a brightly lit room when I need to be creative and solve problems. At different points I realise that I need assistance or a fresh view and grab a coffee with someone from my network and bounce ideas off them
  • Client work kinda sucks – it’s hard to put your best work into someone else. I love working with and for other people/businesses when you’re making a big difference but inevitably even the best client projects leave you inundated with tiny tasks and just getting things done

Merry Christmas!

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