2018 -

Online Offline

2014 -

The 5TH

General Manager
2017 - 2018


Freelance web design


Freelance web design


Digital Marketing
2015 - 2017

Barney Cools

Digital Marketing
2015 - 2017

Subtype Store

Digital Marketing
2015 - 2017

Online Store Guys

2013 - 2015


2013 - 2017

Plan Lab

Sold 2013

Checking in from Canada

Since I first visited Europe as a sixteen year-old, I’ve dreamed of a stint living overseas. The (relatively) warm temperatures and cultural differences of Spain appealed to me above all others but the dream started to fade as the realities of owning and running two businesses took hold. At twenty four I found myself working up to 70 hours a week with a day completely free from work a rarity.

At the beginning of the year one of my best mates from a simpler high school time planted the idea of six months living in Whistler in my mind. Snowboarding every day sounded pretty good but I had businesses keeping me home. I can’t put remember what triggered it, but one day I had a realisation that if owning my own business didn’t let me do what I truly wanted to do, what was the point?

Two months in

Nearly two months has passed since I put a pause on life back in Australia to take up this crazy life snowboarding all day and working a healthy amount in the afternoons and evenings. Best yet, I have entire days off without thinking of work.

It’s a funny old world here. I travelled to the other side of the world and there’s more Australians here than Canadians. The thing is that there’s no-one going through the motions. EVERYONE is here to do what they love. For some, that’s partying but for most of us it’s to wake up tired, head out cold and snowboard or ski the best mountains in the world. As the video in my post What If  Money Was No Object? explained, it’s all about passion.

Most of our group of 13 that go out at different times and always seem to form a big crew on the snow
Me, Britt & Zac (new friends) and Stu who I came over to Canada with

Living in Whistler is quickly teaching me that living wild and free is bloody good! It’s making me think of work in a completely different way. Back home my first priority was how much I was enjoying what I was creating, followed by income and trailing distantly was work/life balance. With every day that goes by, I feel myself reevaluating how much I was working for what I was getting out of it.

Here’s a question that I’ve been pondering for the business owners out there

If you could work 40% less but the consequence was 20% less profit, would you do it?

That’s the question that I’ve been asking myself lately. So much of the time and energy we put into business goes to covering our commitments, whether they be staff wages, rent or a big advertising budget.

I think my 2013 will be about having an efficient life and making the most of what I’m doing. I need to focus on cutting the crap and using my time on things that are going to make me happiest, most relaxed or more successful.

As I read over this post before I press the magic blue Publish button and send this post into the interwebs, I laugh at how it seems like I’ve got problems. In reality life was amazing back home and is just as amazing (if not more) on my Canadian adventure.

I guess at the end of the day we all need a theory to work on and learn from.

Everyday humans creating huge change

Myself and 39 other smart, innovative and incredibly good looking folk have each invested $500 in #superawesomemicroproject. Twitter regulars may have seen this hash tag being thrown around by the project ringleader Steve Sammartino and others.

Essentially the project is about investing in giving an opportunity for a particular overseas genius to create something groundbreaking. It’s something that has never been done before and will hopefully attract a lot of media attention around the world.

When Steve put the #superawesomemicroproject prospectus out there for all to see, he promoted it as an investment in one’s professional reputation (if it all comes off). While that could certainly be true, i believe that Steve has orchestrated this ballsy project for three key reasons:

  1. This kind of investing is the way of the future // Everyday people can contribute to great innovation. No longer are we reliant on large companies who have their own politics and motives.
  2. Collaboration is damn powerful // People power.
  3. It’s exciting to be involved in something big // Forget ego. Doing cool things makes you feel good.

This is exactly why the project appealed to me and I’ve invested my hard earned money.

For updates on #superawesomemicroproject, follow the hash tag on Twitter.

My blog is back!

It’s been a twelve month absence but i’m bringing back the blog. Why i hear you ask?

It’s a combination of a few things:

  • My businesses hit a point of consolidation – slowly growing and becoming more secure. I was no longer creating for myself, only for clients.
  • I was busy – hey, blogging takes time!
  • I’ve been insanely busy planning and building a new product for Engage Marketing.
  • I’ve been learning as a manager and business owner. Writing a blog might have been the best way to organise these lessons in my mind, but point number 2 got in the way!

What can I expect from your blog now?

  • Nothing reliable.
  • Sporadic thoughts whenever something valuable hits my mind.
  • A mix of short and sweet posts and detailed discussions.

Subscribe to the right to keep up to date. Thanks for stopping by.