Scratch

Founder
2018 -

Online Offline

Organiser
2014 -

The 5TH

General Manager
2017 - 2018

Haydenshapes

Freelance web design
2017

Aquabumps

Freelance web design
2016

ZANEROBE

Digital Marketing
2015 - 2017

Barney Cools

Digital Marketing
2015 - 2017

Subtype Store

Digital Marketing
2015 - 2017

Online Store Guys

Co-Founder
2013 - 2015

BodyWise

Co-Founder
2013 - 2017

Plan Lab

Co-Founder
Sold 2013

DOGS, GOOD PEOPLE, BRAND, ECOMMERCE

A strategic thinker with some creative chops, Mike helps to grow build brands, digital products & eCommerce channels with a unique blend of technology, storytelling, design and data experience.

He is the co-founder of Scratch (making Australia’s best dog food), works closely with founders on select freelance eCommerce projects and organises Online Offline, a brand and eCommerce interview series with the founders of Australia’s most interesting digital-native businesses.

He spent his time designing from a young age, taught himself to code and as he grew up, became more intrigued by business, innovation and technology. After studying entrepreneurship and reading anything he could on marketing, he managed and ran digital for some of Australia’s favourite lifestyle brands, before founding Scratch.

Recent digital & eCommerce design projects: