- Co-Founder, CEO & Product designer
- Founded in 2013
- Closed in 2017
Impressive Sounding Shit:
- Over 90,000 users
- Integrated with Apple Watch, Fitbit & Jawbone
- Featured on the App Store
BodyWise was a start-up that I had the idea for and founded in 2013. In a time when Fitbit was just taking off, BodyWise started as a simple app to track hard to track things about your health (waist circumference for example), and see what effect your exercise or eating habits were having on your body.
It grew in users quickly, fuelling our ambition for it to be the ultimate dashboard of your wellness. Our true innovation was in the preventative measures that we had written algorithms for that never saw the light of day as we lost our developer and with that, momentum.
Imagine that its 8pm. Your blood pressure is up (your Fitbit or Apple Watch passes this information). You’re still at the office. BodyWise knows that without any manual entry (iOS location services tells it). It treats that as a trigger and looks up your history of other days like this. It sees that you’re 83% more likely to eat badly that evening, and 95% more likely not to exercise.
It sees that the next day you’re also likely to seek quick binges and inhibit your health goals. It steps in, giving you healthly meal options, 10-minute in-office exercise routines, mindfulness tips or even a tough love speech. After all, its learnt how you respond to advice, encouragement and manipulation.
That’s what we were building, and I’m still pretty shattered that we couldn’t make it happen.