Role:
- Digital Marketing, social strategy, ecommerce management, web design & development
- Part of the ZANEROBE family, balancing my duties between brands
- If ZANEROBE was conversion optimisation and marketing strategy, Barney Cools was customer acquisition, team training and content creation
Impressive Sounding Shit:
- Joined in the first few months, leading; brand direction, digital strategy and growing a marketing team
- Responsible for monthly sales targets – Grew Barney Cools sales by 400%, making it Australia’s
fastest growing youth fashion brand - Establish digital channels – Over 30,000 new fans & customers acquired