Last Thursday I launched Plan Lab marketing plan software. It teaches you marketing while you write a marketing plan to power your business towards your sales targets.
I’d heard so much from people that had launched products about iteration, pivoting and learning from the market to continuously improve, but it wasn’t until i launched it that I truly understood what they meant.
Going into launch week, I was really confident that the market will love it and that over time, it will prove to be a big sales hit. Launch day came around, Plan Lab went live and I spent the day feverishly refreshing my analytics and sales dashboards to see what sort of exposure it was getting.
A few people contacted me out of curiosity and asked about Plan lab. Keen to see what they thought, i arranged test accounts, gave them free access and waited nervously for their thoughts.
The reaction was mostly favourable but offered some valuable advice. In summary it’s good but too niche to be truly wonderful for most of my market. Primarily this came from the fact that most of the learning through the cloud-based software is delivered via text. The feedback was that more diagrams and visual learning tools would make it all easier to absorb and learn from.
It’s 5 days since Plan Lab launched and in another 5 days, these new features will be added. bFor me, the lesson is to not sit still once the product is launched.
Head over to Plan Lab and see what it’s all about. Who knows. By the time you’ve read this and clicked through, we might have improved on it yet again!