Scratch

Founder
2018 -

Online Offline

Organiser
2014 -

The 5TH

General Manager
2017 - 2018

Haydenshapes

Freelance web design
2017

Aquabumps

Freelance web design
2016

ZANEROBE

Digital Marketing
2015 - 2017

Barney Cools

Digital Marketing
2015 - 2017

Subtype Store

Digital Marketing
2015 - 2017

Online Store Guys

Co-Founder
2013 - 2015

BodyWise

Co-Founder
2013 - 2017

Plan Lab

Co-Founder
Sold 2013

Context is bullshit

Everyone’s gushing about adding context to the data that our wearables produce. Shiny new start-up websites talk up the advanced data insight and how they’re going to find correlations in your data that tell you things that you never knew about how you live your life.

health-data-context

Health data context and data insight is an engineers view of how to make data useful.

Tell your average 35 year old man that he’s 44% more likely to sleep less when he has two or more coffees during the day and a month later you’ll have zero habitual change.

Turn that data into a goal, or a challenge delivered just at the right place and time (perhaps at the time that data reveals that you most commonly have coffee number 2) and you’ve got a decent chance at influencing a positive change.

While you’ve got engineers trying to solve health & fitness problems, we’re going to have largely ineffectual wearables and health apps…

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