DOGS, GOOD PEOPLE, BRAND, ECOMMERCE
A strategic thinker with some creative chops, Mike helps to grow build brands, digital products & eCommerce channels with a unique blend of technology, storytelling, design and data experience.
He is the co-founder of Scratch (making Australia’s best dog food), works closely with founders on select freelance eCommerce projects and organises Online Offline, a brand and eCommerce interview series with the founders of Australia’s most interesting digital-native businesses.
He spent his time designing from a young age, taught himself to code and as he grew up, became more intrigued by business, innovation and technology. After studying entrepreneurship and reading anything he could on marketing, he managed and ran digital for some of Australia’s favourite lifestyle brands, before founding Scratch.